A LITTLE ABOUT
DALE W HUTCHINGS

In My Own Words For Readers

As noted on the home page, my PR, marketing, advertising agency in Tampa Bay, Florida is heavily focused on what I do best -- marketing consulting and copywriting with a special emphasis on out of the box marketing.  The practice has been established from:
• My formal education and extensive, diversified on-the-job experience over the past 30-plus-years;
• An ongoing commitment to learning and training to stay “in tune” with the ever-changing ways of doing business in public relations, advertising and marketing in servicing clients; and
• My passion for writing and dedication to out of the box thinking in helping others - whether they be people in for-profit businesses, the non-profit world, or in my personal life.

Please take a moment to read on.  By doing so, you will develop a much better picture of why based on educational background, experience and know-how why my agency can help almost any business, using PR, marketing and advertising in creative ways to make any business all it can be and more.

“The only source of knowledge is experience.” – Albert Einstein

Shortly after graduating from college with a bachelor’s degree in English, my professional career began with a highly successful advertising agency in the Syracuse, New York area, first as a copywriter and later in an account executive capacity as well.  It was here that I developed extensive knowledge and experience in many different facets of PR, marketing and advertising, including:

• Broadcast and print advertising copywriting for a wide range of businesses and industries.
• Special events coordination with heavy emphasis in retail commerce.
• Marketing feasibility studies and surveys especially for the banking industry.
• Providing PR services for charitable causes to enhance their fundraising efforts.

After several years of long, brutal winters in Upstate New York, my wife and I moved to St. Petersburg, Florida in 1980 and we have lived in Tampa Bay, Florida ever since.  My career in the Sunshine State continued as a journalist. I worked as managing editor for a weekly newspaper covering city government issues and other community news, as well as  business, lifestyle and people profiles in several Gulf beach communities.

This was followed by several years with an award-winning St. Petersburg advertising agency, where once again I was involved in providing a variety of services to clients such as:

• Copywriting for all types of clients’ needs and for businesses in varied industries – banks, foodservice, real estate and light industry to name just a few.
• Extensive broadcast production budgeting and hiring of talent for radio and TV commercials.
• Development of PR and marketing strategies for specific targeted audiences clients wished to reach with their products, services and/or their charitable work.

In the late 1980s my career took another interesting turn. For an extensive period of time I worked in higher education in the areas of PR and marketing.  This was followed by operating my own professional writing service, and then the reward of working nearly ten years using my talents and know-how performing all kinds of PR/marketing initiatives for a large charity in Pinellas County.  Finally, all of these years of experience and training in PR, marketing and advertising set the stage in 2001 for the creation of this unique marketing business you are reading about here today.

It’s been quite a career, but it is far from over. It is my intention to keep my communications agency functioning for many years to come, using PR, marketing and advertising in creative ways to make any business all it can be and more.