MAR·KET·ING

1 a: the act or process of selling or purchasing in a market b: the process or technique of promoting, selling, and distributing a product or service
2 : an aggregate of functions involved in moving goods from producer to consumer

MARKETING SERVICES

Too often business owners have “tunnel vision” when it comes to marketing.  As a marketing consultant, I find creative ways for businesses to market their products or services beyond or in addition to traditional advertising methods.  That doesn’t mean I have anything against traditional advertising mediums.  In fact, I often recommend them to clients. But in doing so, what I say to a client is: “This type of advertising would be a great way to promote your business, but what we need to do is set your advertising apart from your competition.  What we need to do is make your ads uniquely different and/or to advertise your product or service where your competition isn’t.  Too often companies decide they want to be in a particular medium because that is where their competition is also advertising.  For some businesses that makes sense, but for many others it’s a strategic mistake.  They should be advertising their products or services elsewhere.”  

“Furthermore, many business people often don’t seem to realize there are many other ways to promote a business beyond traditional advertising.  Creatively done newsletters, public speaking, having a unique web site and developing innovative seminars for people to learn more about your industry are just some of the examples of out-of-the-box marketing initiatives I recommend for clients. 

People have complimented and thanked me time and again for the ideas I have come up with and helped them implement to market their businesses. So I am definitely doing something right!”

MENU OF SERVICES

• Advertising, PR & Marketing Consulting
• Creative Marketing Plans
• Sales Letters
• Direct Mail Campaigns
• Brochures
• Manuals (Workplace Safety Guides, Employee Handbooks, etc.)
• Press Releases
• Media Relations
• Annual Reports
• Proposals
• Print Advertising Copy/Layout/Design
• Website Development/Copy Content
• Editing/Proofreading
• Flyers, Bill Inserts
• Radio spots
• Article Writing/Placement
• Posters
• Product Specification Documents/Fact Sheets
• Speechwriting
• Special Events Photography (Ground-breakings, Ribbon-Cuttings, etc.)
• Ghostwriting (Corporate Messages by CEOs, Articles for Publication, etc.)
• Meeting Planning – Seminars, Workshops, Conferences, etc.